How does Borders sell anything?
I can think of no good reason to actually pay for stuff at Borders. I joined “Borders Rewards” when I actually purchased a book at Borders months ago. I can’t even remember what it was – I think it was a Sudoku book. I haven’t really gotten any “rewards” because I don’t even buy stuff at Borders. Once in a while I go and sit down and skim through some books, but I almost never hand over any cash. One can get almost every book available at Borders (and more) on Amazon.com for usually two-thirds the price. I guess if you don’t like shopping online, than Borders is as good a place as any to buy books, though.
It’s a completely different story when it comes to music and movies.
I checked my email the other day and saw a coupon for ONE DAY ONLY (yesterday, Dec 8th) for 40% off the list price of any DVD set. Now, I knew Borders was pretty expensive, but I figured with 40% off I could get a decent deal. I walked into the store and immediately turned toward the electronics section and saw “24% off seasons of 24!” and then saw $69.99 on the 24 box. Even with my 40% off coupon, that still comes out to 42 bucks. They go for about 45 bucks at Best Buy and online. That’s just pathetic. I thought maybe that was a ridiculous exception, but as I scoured through the section, I was blown away by the prices. There’s no way people actually do their DVD and CD shopping there (yea, the CD pricing is just as horrendous). I just won’t believe people are that stupid, right? But then how does Borders even have that whole section? AHHHHH.
After failing to find a DVD set at a somewhat rational price, I walked out of the store and tore up my coupon in the parking lot. What a waste of 15 minutes.